How Traceflow works

START HERE

Getting started

A workspace is your company in Traceflow. Everything — websites, reports and team members — lives inside it.

1. 01

   Create your account

   Choose Sign in and continue with Google, or with company SSO if your company has it set up. No password to remember.

2. 02

   Start your 14-day free trial

   Create your company and pick a plan. The trial applies to every plan, so you can explore before you pay.

3. 03

   Turn on two-factor sign-in

   Traceflow asks for an authenticator app code to protect campaign data. Keep the app on your phone ready the first time you open the workspace.

FREE · NO SIGNUP

Free UTM tools

Three tools anyone can use in the browser. Your links stay on your device; files are only sent by email when you ask for them.

1. 01

   UTM checker

   Paste a campaign link to get a health score from 0 to 100. Issues are grouped by severity, and Traceflow suggests fixed links you can copy, keeping any other parameters intact.

2. 02

   UTM builder

   Fill in website, source, medium and campaign to build a clean link, then copy it or grab a QR code. Values you use often are remembered in your browser.

3. 03

   GA4 tracking spec

   Answer a few questions about your site and get a tracking plan with recommended events, such as generate_lead and form_submission, for your developer.

4. 04

   Bulk and batch work

   Checking many links at once and building links in batches are part of the paid plans. Files are delivered by email, never as a download.

IN THE APP

Workspace features

Once your company is set up, Traceflow turns Google Analytics 4 data into a clear view of which campaigns bring leads.

1. 01

   Connect Google Analytics

   In Connections, an Owner or Administrator signs in with the Google account that can read your GA4 properties. You can connect more than one Google account.

2. 02

   Add websites

   Choose which GA4 properties to track. The number of websites depends on your plan.

3. 03

   Choose key lead events

   Pick the GA4 key events that count as a lead, like generate_lead. Events must be marked as key events in GA4 first; then refresh the list in Traceflow.

4. 04

   Read campaign reports

   See leads and sessions by campaign, source and medium, filter by date range and drill down to find what works.

5. 05

   Export reports

   Owners, Administrators and Analysts can export reports as CSV for presentations and clients.

6. 06

   Tools inside the workspace

   The UTM checker, builder and tracking spec are also available inside the app, without leaving your workspace.

PLANS

Plans & billing

Pick Solo, Team or Enterprise, paid monthly or yearly. Payments and invoices are handled securely by Paddle.

1. 01

   Choose or change a plan

   The workspace Owner opens Billing to choose a plan. Upgrades apply right away; downgrades take effect at renewal.

2. 02

   Team features

   Team & access and inviting colleagues come with the Team and Enterprise plans. Company SSO is part of Enterprise.

3. 03

   Cancel anytime

   Cancelling stops the next renewal. You keep access until the end of the period you already paid for.

4. 04

   Invoices and payment method

   In Billing, open Invoices & payment method to download invoices or update your card.

Team & ranks

Invite colleagues by email from Team & access, give each a rank, then tick the websites they may see. Joining a company never opens every website automatically.

Security

Every workspace uses two-factor sign-in, and an activity log records important changes such as invitations and settings updates. Google Analytics access is stored encrypted. Enterprise companies can add their own company login.