FREE TOOLS · NO SIGN-UPFree UTM & GA4 tools
Free UTM & GA4 tools
for B2B marketers.
Clean campaign links and a solid tracking plan are what make attribution trustworthy. Start here.
UTM checker
Paste links or upload a spreadsheet to find missing UTMs, case variants, source duplicates and GA4-unfriendly mediums. Get a health score and a cleaned file.
Open the UTM checkerUTM builder
Build clean, GA4-ready UTM links one at a time or in bulk. Live checks, a GA4 channel preview, QR codes and a spreadsheet export that matches the UTM checker.
Open the UTM builderGA4 tracking spec
Answer four quick questions and get a GA4 event spec: generate_lead and key events, parameters, UTM convention, GTM naming and a DebugView test checklist.
Open the GA4 tracking spec