THE FUNDAMENTALS · 4 MIN READ
What are UTMs—and what do they actually tell you?
Turn a campaign link into a useful signal. The four fields to start with, a working example, and the limits worth knowing.
THE TRACEFLOW JOURNALBetter signals.
Better signals.
Better decisions.
Practical notes on campaign tagging, measurement, and making sense of what comes next.
CAMPAIGN OPERATIONS · 4 MIN READ
A UTM naming convention your whole team can follow
Fewer duplicate rows, clearer comparisons. Build a small shared vocabulary before your next launch.
MEASUREMENT · 5 MIN READ
From campaign visits to leads: reading GA4 without the guesswork
Sessions are not leads, and leads are not revenue. Connect the right events and know what your report is counting.
Author: Miguel García. These introductory guides were drafted with AI assistance and checked against the Google documentation linked in each article.