Miguel García Moreno is a Barcelona-based digital marketing leader with more than seven years in marketing and business development. He specialises in AI-driven growth across organic search, SEO, answer engine optimisation (AEO), inbound and marketing automation.
His work is built on solid tracking and consent foundations, with people kept firmly in the loop. He builds no-code AI tools for marketers, including Traceflow, which turns scattered campaign data and UTMs into a clear view of what drives traffic and leads.
Miguel’s path into marketing started on the commercial side. As a freelance business developer for hotels, he helped introduce a cloud property-management platform into Spain, Andorra and Portugal—a business later acquired by the platform itself.
As Head of Marketing & BDM and partner at a construction-tech SaaS, he defined the end-to-end customer journey and led CRM, sales, SEO/SEM, paid advertising and PR.
Leading SaaS growth
As Head of Marketing & Growth at Berrly, a SaaS platform for non-profits and sports clubs, Miguel reshaped the business model, marketing funnels, branding and sales, multiplying MRR/ARR and GMV. He also created the Customer Success department and helped raise more than €500K from investors including ENISA, Manent Ventures and EASO Ventures.
The company reached the finals of the 28th SeedRocket Campus. Today, Miguel leads digital strategy in B2B technology, owning SEO, SEM, paid and organic social, CRM and the web stack.
Teaching & giving back
Miguel is a guest lecturer in international marketing strategy at Universitat Autònoma de Barcelona (UAB) and in EADA Business School’s Marketing Challenge. He also volunteers as a digital marketing consultant for a Barcelona non-profit.
A hands-on AI builder, he shares practical lessons from strategy, measurement and building tools in the Traceflow Journal.
Education & languages
He holds an Executive Master in Marketing & Sales Management from EADA, studied growth marketing at Growit School, and trained as a translator and interpreter at UAB. He works in five languages.
FROM THE TRACEFLOW JOURNAL
Follow the signal.
Guides to campaign tagging, consistent naming, and understanding what GA4 counts.
