traceflowBY MIGAMO
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Your GA4 tracking plan,
in four questions.

Get the events, parameters, UTM rules and test steps your developer needs to track leads properly — built from proven templates, not guesswork.

Step 1 of 4Business type

What kind of business is this for?

We’re starting with B2B lead generation.

EcommerceComing soon
SaaS / product-ledComing soon
Content / mediaComing soon
AFTER YOU SHIP THE SPEC

Now see which campaigns drive those leads.

Traceflow connects to GA4, counts the key events you defined here as leads, and shows them by campaign, source and medium in one clear view.

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HOW IT WORKS

How to use the GA4 tracking spec

  1. Step 1

    Choose your business type

    Select B2B lead generation.

  2. Step 2

    Pick your lead goals

    Demo requests, contact forms, meetings, trials, newsletters or gated content.

  3. Step 3

    Tell us your tools and channels

    Form tool, scheduler, GTM or gtag.js, and the channels you run.

  4. Step 4

    Get the spec

    Review events, parameters, UTM rules and the test checklist, then receive the XLSX and PDF by email.

QUESTIONS

GA4 tracking spec: common questions

What is a GA4 tracking spec?

A tracking plan that lists the events your site sends to Google Analytics 4, when each one fires, its parameters, which ones are key events, and how to test them, so developers and marketers implement tracking the same way.

Which GA4 event should count as a lead?

Google’s recommended event is generate_lead, fired only after a successful form submission. Mark it as a key event in GA4 Admin → Events.

Do I need Google Tag Manager?

No. The spec supports both Google Tag Manager and gtag.js and adapts the developer notes to your setup.

How do I test GA4 events?

Use GTM Preview or the Google Analytics Debugger with Admin → DebugView, and follow the checklist included in the spec.