traceflowBY MIGAMO
CAMPAIGN CLARITY STARTS HERE

Traceflow.Less UTM chaos.
More campaign clarity.

Turn scattered campaign data into a clear picture of what’s driving traffic, engagement, and leads. Built for B2B marketers.

Try Interactive Demo Get early access
No signup to explore Your GA4, made visual Built for B2B
INTERACTIVE PRODUCT PREVIEW Explore with sample data
a Acme workspace GA4 connected

Campaign overview

Every touchpoint. One clear picture.

Total sessions
31,620

↗ 12.8% vs. previous period

Engaged sessions
20,704

↗ 18.4% vs. previous period

Engagement rate
65.5%

↗ 4.2% vs. previous period

Lead conversions
470

↗ 24.6% vs. previous period

Campaign performance

q3 product launchenterprise demothought leadershipwebinar growth
03,1206,2409,36012,480
Total sessions Sample campaign data

UTM explorer

utm_campaignEngagedEngagement rateLeads
12,4808,23666.0%186
8,6405,87568.0%142
6,3203,91862.0%78
4,1802,67564.0%64
4 campaignsSessions to pipeline

Built for the way modern B2B teams run campaigns

Demand generation Performance marketing Growth teams Marketing agencies
SAME DATA. A VERY DIFFERENT PICTURE.

You launched the campaign.
Now, what actually worked?

The answer shouldn’t take five tabs, three spreadsheets, and an afternoon.

THE OLD WAY

More setup. More second-guessing.

  • Lost in GA4 explorations and custom reports
  • UTM data scattered across tools and spreadsheets
  • Complex HubSpot workflows to connect the dots
  • Numbers that take too long to explain
GA4+Spreadsheets+CRM
THE TRACEFLOW WAY

Less digging. More direction.

  • One visual view of your campaign performance
  • Every UTM level, connected and explorable
  • Traffic, engagement, and lead events together
  • Clear reports your stakeholders can understand
traceflowBY MIGAMOOne connected picture.
FOLLOW THE SIGNAL, NOT THE NOISE

Everything connects.
Everything makes more sense.

From the first click to the next lead, see your campaigns in the context that matters.

CONNECT, NOT COMPLICATE

Your GA4 data. One click away.

Connect your existing GA4 property. Bring your campaign data together without a custom tracking setup.

Google Analytics 4
One connection. All your campaigns.
GO BEYOND THE TOP LINE

Follow every campaign thread.

Move from campaign to source, medium, and content. Find the exact touchpoints behind your best results.

Campaign → Source → Medium → Content
The whole journey, not just one number.
KEEP EVERYONE IN THE LOOP

Clarity worth sharing.

Bring clean, visual reports to your next stakeholder meeting. Less explaining the data. More acting on it.

Campaign performance report
Built for marketers. Clear to everyone.
MEASURE WHAT MOVES PIPELINE

Clicks are just the beginning.

See B2B lead events alongside traffic and engagement. Know which campaigns turn attention into intent.

Session → Engagement → Lead
A clearer line from spend to opportunity.
Clear glass streams converging into one connected flow
ONE CONNECTION. A CLEARER DIRECTION.

From scattered signals
to your next best move.

See Traceflow in action
A SHORTER PATH TO CLARITY

Less configuration. More conversation.

01

Connect your GA4

Bring in the campaign data you already collect.

02

Explore the whole picture

Follow your UTMs from campaign down to content.

03

Make your next move

Share the signal. Double down on what works.

LESS GUESSWORK. MORE MOMENTUM.

Your next campaign deserves clarity.

Be first in line for Traceflow. Get early access to a clearer picture of what’s driving your pipeline.

Product access updates only. No noise.